Thinking about buying a Vail Village rental and wondering how much more a true ski-in address earns than a short walk to the gondola? You are not alone. Marketing language around “steps to the lift” can be fuzzy, yet micro-location drives both nightly rate and long-term value in this resort core. In this guide, you will learn how to define ski access clearly, what premiums are typical, how to measure a walk in winter conditions, and how to market and price with confidence. Let’s dive in.
Why micro-location rules in Vail Village
Vail Village is one of the highest-demand micro-markets in Eagle County. Proximity to the Village Gondola, dining, and pedestrian amenities drives price and occupancy across seasons. Winter is the revenue engine, but summer festivals and trail access keep demand steady year-round.
Short-term rental performance can vary by block and by building. To compare apples to apples, lean on listing-level comps within the same building or immediate block and confirm actual ski access on the ground.
What “ski-in” and “walk-to” really mean
Clear definitions
- Ski-in or ski-out: Guests can ski directly to or from the building without using a road or shuttle.
- Ski-in and ski-out: Both directions are skiable with direct slope docking. This is rarer and often commands the highest premium.
- Ski-access or ski-adjacent: Very close to a slope or connector path, but may require a few steps on foot.
- Walk-to-lift or walk-to-gondola: Guests walk without skis on. The route quality, stairs, and winter conditions shape guest sentiment.
- Shuttle or drive access: Requires transport to the lift. This is not considered walk-to.
How to measure your location
Describe your access with quantifiable details to set accurate expectations:
- Door-to-lift time in minutes. Provide a conservative winter estimate.
- Linear distance in feet, paired with route context.
- Elevation change and stairs on the route.
- Number and type of crossings and sidewalk conditions in winter.
- Clarify whether “skiable” means a marked trail or a groomed connector.
For credibility, time the route in winter, add a buffer for snow and gear, and include a short video of the walk or ski path.
Premiums you can expect
Across resort markets, true slope-side units commonly achieve higher rates, with a frequently cited range of about 10 to 40 percent higher ADR than non-slope alternatives in the same resort area. Occupancy often runs a few percentage points higher in peak winter for these units. The exact premium depends on season, finish level, building amenities, guest mix, and the credibility of your access description.
Premiums are strongest during holidays and peak winter weeks. In summer, pedestrian access to the village and events can rival pure slope proximity in perceived value.
Minutes-to-lift guide for Vail Village
Use minutes as your primary label. This is what guests test in reviews.
- 0 to 1 minute: True ski-in or ski-out, or immediately slope-side. Market as verified ski-in/ski-out.
- 2 to 5 minutes: Steps to the gondola. This is high-convenience walk-to and can price near slope-side depending on finish and building.
- 6 to 10 minutes: Short walk to the lift. Emphasize a safe, comfortable winter route.
- 10+ minutes: Walkable to Vail Village. Be specific about flat vs uphill segments and route quality.
Guest expectations by property type
If you are ski-in or ski-out
Guests expect:
- Direct and clearly described slope access.
- Secure ski storage near the entry and space to boot up.
- Clear signage or instructions from door to slope.
- Efficient housekeeping between turns-heavy stays.
If you are walk-to-lift
Guests expect:
- Accurate walking times and honest route details.
- Clear arrival and luggage guidance.
- Good lighting and snow-friendly handrails on approach paths where possible.
- Parking or shuttle options explained for heavy gear days.
How to compare RevPAR like a pro
Build a clean comp set and compute revenue impact step by step:
- Assemble 6 to 10 near-identical comps in the same building or block with the same bedroom count and similar finish level.
- Pull ADR and occupancy for the last 12 to 24 months and split by season.
- Compute RevPAR by season and for the full year.
- Adjust for view, bathrooms, in-unit laundry, parking, and building amenities.
- Present the premium as an ADR uplift and an annual revenue delta, with conservative and higher-demand scenarios.
Illustrative two-bedroom scenario
Below is a simplified example to show how the math works. This is illustrative, not a quote for any specific unit.
| Metric | Walk-to (5 min) | True ski-in |
|---|---|---|
| Winter ADR | $850 | $1,020 |
| Winter occupancy | 78% | 81% |
| Winter RevPAR | $663 | $826 |
| Summer ADR | $500 | $520 |
| Summer occupancy | 65% | 66% |
| Summer RevPAR | $325 | $343 |
If winter accounts for 45 percent of booked nights, shoulder seasons 35 percent, and summer 20 percent, the slope-side advantage in this example would translate to a meaningful annual revenue uplift driven largely by winter RevPAR. Your actual mix will depend on building, finish level, and how well you set location expectations.
Seasonality patterns to plan for
- Peak winter and holidays: Highest ADR and occupancy. Slope-side premium is strongest.
- Early and late season: Premium persists if lift access is open and snow holds.
- Summer: Village walkability and events can rival slopes in guest decision weight.
Operations that justify higher rates
For ski-in and ski-out investments
- On-site ski lockers near the entry.
- Boot dryers or a functional mudroom.
- Clear door-to-slope directions with photos or a short video.
- Concierge or bell support if your building offers it.
For walk-to properties
- A winter route map with conservative minutes and stairs noted.
- Luggage drop and parking instructions that reduce friction.
- Lighting, mats, and handrails that make winter access easier.
Regulations and HOA checks
Short-term rental rules vary by municipality and can change. Before you buy or list, confirm permitting, licensing, minimum night rules, and lodging tax registration with the Town of Vail and Eagle County. Review HOA covenants for any rental limits and for guest access to building ski facilities.
Marketing your micro-location
- Use unambiguous terms only when verified. Reserve “ski-in/ski-out” for true slope access.
- State door-to-lift minutes, winter route details, and stairs. Be conservative.
- Include a short walk-through video and a map image showing the path.
- Emphasize strengths beyond the slope, such as views, quiet setting, or parking.
- Monitor review language for how guests describe access, then refine your copy.
Pricing and distribution tips
- Use dynamic pricing tools tuned to Vail’s seasonality and event calendar.
- In peak holidays, consider longer minimums to protect turnover and push ADR.
- In shoulder windows, test shorter minimums for slope-side units to widen demand.
- Diversify channels and consider a direct booking strategy for repeat guests.
Next steps for investors
- Verify your access category using minutes, route quality, and winter conditions.
- Build a tight comp set and compute seasonal ADR, occupancy, and RevPAR.
- Align amenities to your access type to meet guest expectations.
- Confirm local regulations and HOA rules before moving forward.
- Prepare a marketing plan with precise access language, media, and pricing rules.
If you want a second set of eyes on a specific building or block, or you need help assembling comps and an underwriting model, reach out. You will get candid advice and a practical plan for your goals in Vail Village.
Ready to explore opportunities or pressure-test a purchase? Contact Led Gardner for a private, no-pressure property consultation.
FAQs
What is the typical rental premium for ski-in vs walk-to-lift in Vail Village?
- Industry studies across resort markets often show a 10 to 40 percent ADR uplift for true slope-side units, with a modest occupancy edge in peak winter.
How can I verify a “2 minute walk” claim during winter conditions?
- Time the route in winter with gear, add a conservative buffer, note stairs and elevation, and include a short video or photo sequence in your listing.
Does summer lessen the value of ski-in access in Vail Village?
- Yes, summer demand is more about village walkability and events, so slope access matters less. Well-located walk-to units can perform similarly in summer.
What amenities most influence guest satisfaction for ski-in rentals?
- Secure ski lockers, a functional boot room, clear door-to-slope instructions, and efficient housekeeping during peak windows have outsized impact.
Which permits and rules should I check before buying a Vail Village rental?
- Confirm Town of Vail short-term rental licensing, lodging tax registration, any minimum night rules, and HOA covenants that affect rental use and ski facility access.